S-02
Capability 02 / 04
E-Commerce
A storefront is an operations problem wearing a design costume. We build both halves — the interface a buyer trusts, and the plumbing that keeps catalogue, stock, and payments honest.
How we approach it
Conversion work is subtraction before it is addition. We find the steps, fields, and load times you can delete, and only then argue about the hero image.
// 01
What You Can Deploy
Engagements, not brochures.
04 OFFERS
P-01
Checkout Rescue
4–6 weeks
Evidence-led
Funnel instrumented
Instrument the funnel, find where intent actually dies, and rebuild the offending steps — address, payment, and error states included. Scoped from evidence, not from a redesign impulse.
P-02
Headless Replatform
Incremental cutover
No big-bang launch
SEO preserved
Decouple the storefront from the commerce engine so the experience can evolve without another replatform in two years — migrated incrementally, with the old site serving traffic until the new one earns it.
P-03
Catalogue & ERP Sync
Reconciliation built in
Retry & alerting
Multi-channel
A dependable pipeline between storefront, inventory, and back office — with reconciliation, retries, and alerting, so stock and pricing stop disagreeing across channels.
P-04
Performance Sprint
2–4 weeks
Core Web Vitals
Measured before/after
A focused assault on Core Web Vitals and payload — image strategy, hydration cost, and third-party scripts — because a slow storefront is a discount you never agreed to give.
// 02
Inside the Discipline
What we actually do here.
01
Headless Storefronts
Composable front-ends decoupled from the commerce engine, so the shopping experience can change without replatforming the business.
02
Checkout & Payments
Gateway, wallet, and BNPL integration with the failure states designed properly — retries, partial captures, and refunds included.
03
ERP & Catalogue Sync
Reliable pipelines between storefront, inventory, and back office so stock, pricing, and tax stay true across every channel.
04
Merchandising & Search
Search, faceting, and category architecture built around how people hunt for a product — not around your org chart.
05
Multi-Store & Localisation
One platform serving several regions, currencies, and catalogues without forking the codebase per market.
06
Performance & Analytics
Core Web Vitals, image strategy, and funnel instrumentation, so every future decision has evidence behind it.
// 03
Where It Applies
Applications in the field.
The same discipline, pointed at different problems. These are the shapes this work most often takes.
01
Retail & DTC
Multi-store catalogues, subscriptions, and loyalty mechanics that survive peak season.
02
Marketplaces
Seller onboarding, split payments, and ranking that balances relevance with margin.
03
Gaming Commerce
Digital goods, top-ups, and regional payment methods with fraud controls.
04
On-Demand Services
Booking, scheduling, and dispatch flows where the cart is a time slot, not a box.
05
B2B Commerce
Contract pricing, quote-to-order, approval chains, and account hierarchies.
06
Grocery & Q-Commerce
Substitutions, slot management, and live inventory truth across dark stores.
// 04
How It Runs
Four phases, in order.
01
Funnel Audit
Instrument the journey and locate where intent is genuinely lost — search, product page, cart, or payment.
02
Architecture
Set the commerce stack and integration boundaries: what goes headless, what stays, what syncs and how often.
03
Build & Integrate
Storefront, checkout, and back-office integrations built together, with the ugly edge cases in scope from day one.
04
Launch & Tune
Ship, watch real sessions, and iterate on the steepest drop-off rather than redesigning by opinion.
// 05 Toolkit
What we build with
Next.js
Shopify Hydrogen
Medusa
Stripe
Razorpay
Algolia
GraphQL
Redis
Cloudflare
GA4 / Segment
// 06
Deployed
E-Commerce in the field.
All Missions
