Early Access
Marketing · CRM · Analysis · Automation
Every channel. Every lead.One console.
Plan and publish across Instagram, Facebook, YouTube, LinkedIn and WhatsApp, answer every message from one Social Inbox, and follow each lead from first click to closed deal — then see what worked.
Dummy data · nothing is sent · resets nightly
Free plan · Pro ₹10,000 · Elite ₹20,000
Bring your own accounts · priced in INR
What it solves
Five apps, three spreadsheets and a lost lead. Or one console.
Before
With Social-Ops
01
Posts are planned in a spreadsheet and published by hand, one app per platform.
One calendar for the year, one composer for every channel, and approvals before anything goes out.
02
DMs, WhatsApp chats, website enquiries and calls live in five different places.
One Social Inbox, and one lead record that remembers every touch.
03
Nobody can say which post, ad or broadcast actually brought in the customer.
Funnels, sources and campaigns traced from first visit to won deal.
Features & benefits
Four areas, in the order a team works.
Marketing and content first, then the conversations and the CRM they feed, then the analysis that says what worked, then the automation that keeps it all moving. Each module can be switched on or off per workspace, and the tag on each says which plan it starts in.
01
Marketing & content
Plan it, make it, publish it, and pay for reach where it counts.
Social
Plan: Every planA post studio with live previews for each platform, Feed, Kanban, list, month and year views, and per-channel likes, comments, shares and reach.
Instagram, Facebook, YouTube, LinkedIn, WhatsApp channel
Yearly calendar and CSV content-plan import
Review and approval before publishing
Blog
Plan: Every planWrite with your team, send for review, schedule, and publish to your own sites through a content API, an RSS feed or an embeddable widget.
Version history and inline comments
SEO fields with length guidance
Draft → review → approved → published
Ads
Plan: Every planMeta (Facebook, Instagram, click-to-WhatsApp) and Google Ads (YouTube) campaigns from a six-step wizard, with spend, results and pacing.
Your own ad accounts, billed to you
Consented segments as custom audiences
Spend above a threshold needs approval
Broadcast approved templates to any segment, run a WhatsApp chatbot, and sell from a catalog with orders and payment links.
Cost estimate and spend cap before sending
Opt-ins, STOP replies and quiet hours
Sent → delivered → read → converted
Forums
Plan: Every planHosted, branded forum pages or an embed for your site, with a portal inbox for unanswered questions and moderation.
Sign-in by magic link or your app's SSO
Staff answers, accepted answers, votes
Spam rules and pre-moderation
02
Conversations & CRM
Every message answered, every lead owned, every deal forecast.
Social Inbox
Plan: Pro & EliteWhatsApp, Instagram DMs, Messenger, email and website chat in one shared inbox, with assignment, canned replies and the 24-hour window shown.
Bot and agent attribution
Hand-off from chatbot to a person
Filter by channel and app
Chatbot
Plan: Pro & EliteAn embeddable website chat widget and a WhatsApp bot: rules, a knowledge base, buttons and lead capture, and a hand-off to people.
One script tag on your site
Office hours and offline behaviour
AI replies on Elite, with your own AI key
Leads & Lead 360
Plan: Pro & EliteEvery visitor, form, enquiry and DM becomes a lead with its own history, then one page shows the whole story: timeline, behaviour, score and next steps.
Score 0–100, with the reasons shown
Owners, assignment rules and response SLAs
Possible-duplicate detection
Deals & customers
Plan: Pro & EliteDeal pipelines in INR with win probability, a board and a list, a weighted forecast by month and win rate — and a won deal turns the lead into a customer.
Customers with their full history
Saved views and bulk actions
Tags and custom fields
Call center
Plan: Pro & EliteCall from a lead's page or a queue, with a live transcript, recordings and call notes, through your own telephony account.
Exotel, Plivo or Twilio, on your account
Recording disclosure, calling hours, DND check
AI caller on Elite, with your own AI key
03
Analysis
Know where people came from, where they stopped, and who they are.
Analytics & funnels
Plan: Every planTraffic, sources and UTM campaigns, sessions and a map, from one tracking snippet; funnels show where people drop and turn the drop-offs into a segment.
Every session with its source and pages
Conversion window and breakdowns
One app or all apps at once
Segments
Plan: Pro & EliteMachine-learning clusters built from your own data — k-means with the number of groups chosen for you, Gaussian mixtures or hierarchical — each explained in plain words.
Common traits and differences per cluster
Describe a segment in a sentence
Save any cluster as a live segment
04
Automation & admin
The work moves itself, and the right person signs it off.
Automation & approvals
Plan: EliteWorkflows started by an event or a schedule, with approval, task, notify and condition steps, owners, SLAs and escalation — and a My work inbox for each person.
No self-approval
Reminders, overdue alerts and digests
Ready-made templates
AI features
Plan: EliteAn AI caller that qualifies leads and books callbacks, and AI replies in the chatbot — on your own AI provider key, behind one AI Mode switch.
OpenAI-compatible, Anthropic or Ollama
Key encrypted and write-only
Off means no AI call anywhere
Integrations & connectors
Plan: EliteA catalogue of about fifty Zapier-style connectors that workflows can call, or be started by.
Credentials encrypted per workspace
Run logs with secrets redacted
Connectors labelled beta until verified
Workspace & roles
Plan: All plansWebsites and apps under one workspace, a tracking snippet, API keys, a REST ingestion API, webhooks and CSV import, and an audit log. Advanced roles come with Elite.
Publishable and secret keys, rotatable
Audit log of sensitive actions
Installable app for phone and desktop
How it works
Connect, publish, capture, learn.
Step 1: Connect
Add your website or app with one snippet, then your social, WhatsApp and ad accounts.
Step 2: Publish
Plan the year, compose once for every channel, and approve before it goes out.
Step 3: Capture
Every visitor, form, DM, chat and call lands on one lead, answered from one inbox.
Step 4: Learn
Funnels and segments show what worked; workflows act on it.
Why it's different
The short case for Social-Ops.
01
1
Lead record for every person
Website visits, forms, DMs, chats, broadcasts, calls and forum posts on one timeline, from the first anonymous visit.
02
5
Channels, one composer
Instagram, Facebook, YouTube, LinkedIn and WhatsApp.
03
₹0
AI bill from us
AI runs on your own key, or not at all — the chatbot still answers from rules and your knowledge base.
04
14
Modules, on or off
Switch off what a team does not use and it leaves the menu.
Integrations
Bring your own accounts.
Social-Ops connects to the accounts you already own, and those platforms bill you directly — no platform money passes through us. The live connections are built; each switches on when you connect your own account, and some, like Meta for ads, need that platform's own approval first. Until then, sandbox accounts let a team try everything, clearly labelled.
Social
Connected through each platform's own sign-in.
Messaging
WhatsApp conversations are billed by Meta to your account.
Ads
Your ad accounts; the platforms bill you directly.
Telephony
Call minutes are billed by your provider.
AI (optional)
Elite. Your key, encrypted and write-only; off means no AI calls at all.
Payments
WhatsApp store payments go to your own Razorpay account.
Your sites & apps
On every plan. About fifty third-party connectors for workflows come with Elite.
Security & multi-tenancy
Your workspace is yours alone.
Social-Ops is multi-tenant by design: many businesses on one platform, none able to see another. It runs on PAR2 LABS' own data and visualization engines rather than rented ones.
Isolated by tenant
Each workspace's data lives in its own isolated Tessera DB tenant, not in rows filtered by a workspace column.
Encrypted credentials
Platform tokens and keys are sealed with AES-256-GCM and never shown back.
Permissions, not job titles
Access is checked against a permission catalogue; roles can be limited to particular apps.
Audited
Sensitive and destructive actions, exports and call-recording access are written to an audit log.
Consent built in
Opt-ins per channel, STOP replies honoured automatically, quiet hours and frequency caps on broadcasts and calls.
Sandbox, labelled
Demo and sandbox accounts are marked as such everywhere and are never presented as a live send or a live call.
Pricing
Start free. Pay for the team you have.
Every plan includes one account per channel. Add accounts, websites and seats as you grow, and pay yearly to save about 20%.
Yearly saves about 20%
Free
₹0
free plan
All of marketing and content, and the analytics to see what worked.
Social publishing, calendar and approvals
Blog, WhatsApp hub, Ads and Forums
Analytics and funnels
1 account per channel · 1 website or app
Up to 5 users
Pro
Most teams
₹10,000
/ month
Everything in Free, plus the CRM behind it and ML segments.
Everything in Free
Social Inbox and chatbot
Leads, Lead 360, deals and customers
Call center — manual calls, your telephony account
ML segments
1 account per channel · 2 websites or apps
10 users
Elite
₹20,000
/ month
Everything in Pro, plus automation, AI and integrations.
Everything in Pro
Automation — workflows, approvals, reminders
AI caller and AI replies (your own AI key)
Integrations and connectors
Advanced roles
1 account per channel · 4 websites or apps
20 users
₹2,000
/ account / month
Extra account
An additional social, WhatsApp or ad account on a channel.
₹5,000
/ app / month
Extra app
An additional website, web app, mobile app or store.
₹1,000
/ seat / month
Extra user
A seat above the users your plan includes.
Add-on calculator
Plan
Includes 1 account per channel, 2 websites or apps and 10 users.
₹2,000 a month each, beyond 1 per channel
₹5,000 a month each, beyond 2
₹1,000 a seat a month, beyond 10
Billed monthly
- Pro plan
- ₹10,000
Total a month
₹10,000
₹8,000 a month if billed yearly
Prices in INR. Platform charges — WhatsApp conversations, ad spend, call minutes, your AI provider — are billed to you by those platforms, not by Social-Ops.
Questions
Asked first.
Early access
See every channel and every lead in one place. Walk into the demo.
Dummy data · nothing is sent · resets nightly
Social-Ops is one of ten units in the PAR2 LABS Armory, built on two of the others.
The Armory