Four areas, in the order a team works.

A post studio with live previews for each platform, Feed, Kanban, list, month and year views, and per-channel likes, comments, shares and reach.

• Instagram, Facebook, YouTube, LinkedIn, WhatsApp channel

• Yearly calendar and CSV content-plan import

• Review and approval before publishing

Write with your team, send for review, schedule, and publish to your own sites through a content API, an RSS feed or an embeddable widget.

• Version history and inline comments

• SEO fields with length guidance

• Draft → review → approved → published

Meta (Facebook, Instagram, click-to-WhatsApp) and Google Ads (YouTube) campaigns from a six-step wizard, with spend, results and pacing.

• Your own ad accounts, billed to you

• Consented segments as custom audiences

• Spend above a threshold needs approval

Broadcast approved templates to any segment, run a WhatsApp chatbot, and sell from a catalog with orders and payment links.

• Cost estimate and spend cap before sending

• Opt-ins, STOP replies and quiet hours

• Sent → delivered → read → converted

Hosted, branded forum pages or an embed for your site, with a portal inbox for unanswered questions and moderation.

• Sign-in by magic link or your app's SSO

• Staff answers, accepted answers, votes

• Spam rules and pre-moderation

WhatsApp, Instagram DMs, Messenger, email and website chat in one shared inbox, with assignment, canned replies and the 24-hour window shown.

• Bot and agent attribution

• Hand-off from chatbot to a person

• Filter by channel and app

An embeddable website chat widget and a WhatsApp bot: rules, a knowledge base, buttons and lead capture, and a hand-off to people.

• One script tag on your site

• Office hours and offline behaviour

• AI replies on Elite, with your own AI key

Every visitor, form, enquiry and DM becomes a lead with its own history, then one page shows the whole story: timeline, behaviour, score and next steps.

• Score 0–100, with the reasons shown

• Owners, assignment rules and response SLAs

• Possible-duplicate detection

Deal pipelines in INR with win probability, a board and a list, a weighted forecast by month and win rate — and a won deal turns the lead into a customer.

• Customers with their full history

• Saved views and bulk actions

• Tags and custom fields

Call from a lead's page or a queue, with a live transcript, recordings and call notes, through your own telephony account.

• Exotel, Plivo or Twilio, on your account

• Recording disclosure, calling hours, DND check

• AI caller on Elite, with your own AI key

Traffic, sources and UTM campaigns, sessions and a map, from one tracking snippet; funnels show where people drop and turn the drop-offs into a segment.

• Every session with its source and pages

• Conversion window and breakdowns

• One app or all apps at once

Machine-learning clusters built from your own data — k-means with the number of groups chosen for you, Gaussian mixtures or hierarchical — each explained in plain words.

• Common traits and differences per cluster

• Describe a segment in a sentence

• Save any cluster as a live segment

Workflows started by an event or a schedule, with approval, task, notify and condition steps, owners, SLAs and escalation — and a My work inbox for each person.

• No self-approval

• Reminders, overdue alerts and digests

• Ready-made templates

An AI caller that qualifies leads and books callbacks, and AI replies in the chatbot — on your own AI provider key, behind one AI Mode switch.

• OpenAI-compatible, Anthropic or Ollama

• Key encrypted and write-only

• Off means no AI call anywhere

A catalogue of about fifty Zapier-style connectors that workflows can call, or be started by.

• Credentials encrypted per workspace

• Run logs with secrets redacted

• Connectors labelled beta until verified

Websites and apps under one workspace, a tracking snippet, API keys, a REST ingestion API, webhooks and CSV import, and an audit log. Advanced roles come with Elite.

• Publishable and secret keys, rotatable

• Audit log of sensitive actions

• Installable app for phone and desktop